Marketing Management (14th Edition) By Philip Kotler (Download for FREE)

Series: Marketing Management
Hardcover: 816 pages
Publisher: Pearson; 14 edition (February 18, 2011)
Language: English
ISBN-10: 0132102927
ISBN-13: 978-0132102926

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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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